Rather than simply transferring legacy content to mobile, creating a Flik captures the full potential of touch-based mobile devices.
Flik™ | Enhanced eBook | |
| Rich Media: | Deeply integrated throughout content to push narrative forward | Provided as supplementary content |
| User interaction: | Customized to the content itself | Limited by reading platform (e.g. iBooks Author) |
| Narrative: | Dynamic, personalized, and non-linear | Fixed and linear |
| Content: | Can be extended from URL feeds or be user generated | Closed and self-contained |
| Delivery: | Through standalone apps or publisher branded stores | Through device-specific manufacturer or distributor-branded digital readers |
